We’re excited to announce the launch of our New & Improved U-7™ Gastric Aid Powder Formula, designed to deliver the same proven digestive support you’ve trusted for years with meaningful improvements that benefit both horses and their owners.

Not all iron is created equal. Ferrous iron (Fe²⁺) is far more bioavailable than ferric iron (Fe³⁺), which is why it’s the go-to form in equine supplements—and for performance horses working hard in the show ring, on the track, or on the trail, that difference can matter for oxygen transport and stamina.

Recognizing the essential benefits of equine Vitamin E, Finish Line Horse Products is now proudly offering our newest product, Exemplar-E. Developed over a two-year period with the help of veterinarians, trainers, and our expert team, Exemplar-E is a daily flaxseed-based supplement containing 2,000IU per scoop of natural vitamin E. 

Shipping stress is a complex mix of physical, environmental, and psychological pressures. Horses on the road are already off their usual routines and dealing with environmental variables that quickly elevate cortisol levels. The longer or harsher the journey, the greater the toll on the horse’s body and immune system.

Two standout nutrients for equine conditioning programs are gamma oryzanol and amino acids. Together, they support muscle development and metabolic balance, making them key components of any effective equine muscle builder or horse amino acid supplement strategy.

Learn how a high-sugar horse diet can impact health and get expert tips on managing equine sugar intake for optimal performance and well-being.