MISSION STATEMENT

We, at FINISH LINE^® Quality Horse Products, promise to bring you the best quality healthcare products for your horse at the most reasonable prices that we both can afford.

Our goal is to manufacture products that will work.....GUARANTEED! Our goal is to only produce products that will show you a noticeable improvement in your horse. We want you to keep your horses sound and happy by using FINISH LINE^®.

BRIEF HISTORY

The Finish Line® tradition for manufacturing quality equine healthcare products began in 1979, but their history with horses dates back to the early 1900's. That is when our founder's Great-grandfather rode with Teddy Roosevelt and the rough-riders in the Oklahoma territory. Using botanicals, herbs and natural remedies for equine health, John Edward passed the tradition onto four generations. His son Oscar depended on his training skills to feed his family during the depression. His grandson John or "JC" began as a jockey at fairs and had two memorable contracts: Bootsy Hernandez in 1935 and Harry Trotseck in 1936. JC began training in 1942, and had as many as 24 horses at one given time.

John Edward Howe Oscar E. Howe John C. Howe

JC's training suggestion: "Horses are like children. Trainers need to be content with what they get, mold them and treat them equally." He admitted that Playgoer, Easy Lad, Rust 'em, Wink-at-me, Oakdale, Prime Minister, and Jack Durett's Cold King did stand out from the others. His career in training horses lasted 48 years. He helped his son, John, with some insight to Finish Line® product development and helped formulate the product named after him: JC's X-Tie Up™.

RESEARCH & DEVELOPMENT of Finish Line^® Product

Only the most thorough research and development goes into each and every FINISH LINE^® Quality Horse Product. Sure, we could have an extensive product list...but our goal is to bring you the finest quality products for your horse. We care about horses and always stress: Be good to your horse.^SM

Our products contain superior ingredients and not just a lot of fillers! We are proud to call our products: "Original", "All Natural", "Apple-flavored", "Tested" and filled with "Quality" which are "Fully Guaranteed" or your "Money Back!"

Being the "Originator" of the apple-flavored electrolyte, we use the same unique apple flavor in our other feed supplements, like Ultra FIRE™ and Apple-A-Day™ Electrolyte. Our poultices are creamy smooth on your horses' legs and non-medicated Kool-Out™ is gentle enough for human use. Original Premium Clay™ is our medicated poultice for your more serious cases of inflammation. Botanicals, herbs, and natural ingredients compliment Finish Line® formulations to bring you the best products possible for your horse. We take equine healthcare seriouslySM.

CUSTOMER SATISFACTION

Finish Line^® has become a trainer-recognizable name as a company you can trust. Our focus is to provide complete customer satisfaction. We value our tradition, our quality products, and you. By providing close attention to our customers, their orders and shipments, and the necessary follow-up to keep our customers, we intend to keep long, lasting relationships. Quality staff, products, support services, and customer satisfaction are vital.

We expect our dealers/distributors to provide the highest customer service and dedication as we would.

If for any reason, you are unsatisfied with any product, simply write us and send your returned product along with your original receipt back for your refund or replacement, whichever you prefer.

OURS IS THE REAL VALUE

Product Comparisons are very important when choosing quality equine healthcare. Revealing our finest ingredient lists and dosage pricing shows our real value. Compare ours to theirs and you'll see where the real value is. We make sure your guaranteed analysis statements are listed for your review. Pricing information is essential for you to really find out what your paying in the long run.

Upon request, we can provide simple comparisons for you to see the difference. We also try to provide this information in most of our advertising and marketing. Real value doesn't mean more expensive...it could mean half the amount to use when compared to others, more or even double the required vitamins and minerals, high quality ingredients and overall product.

Don't take our word for it. We have some great trainers and customers providing their testimonials. See your horse's "FINISH LINE^®" Potential.^SM.

For all your horse-related questions, we have a FREE HOTLINE for you to ask our exclusive Trainers Advisory Board™. Call toll free: 1-800-762-4242 or Fax 708-345-9263 or e-mail us.

Future marketing efforts will allow people to further know Finish Line^® as caring horse folks. We donate to charities, organizations, and groups relating to the care and dedication of the horse.